Every image in this portfolio was generated using AI — starting from a raw mobile phone photo of the product. No studio. No professional lighting. No photographer.
A structured prompt system controls the scene, model, lighting, atmosphere, and composition while preserving the product's exact identity. The result is campaign-ready imagery across lifestyle, editorial, UGC, and brand formats — produced at a fraction of traditional shoot cost.
Tools used: Nano Banana 2 (Google Gemini), Vertex AI, Claude Code, custom fidelity prompt schema.
The only real-world input is a mobile phone photo of the product — sometimes blurry, always imperfect. From there, a structured prompt system specifies everything else. The product identity is locked. The scene, lighting, and atmosphere are generated.
Product photographed with a phone at a fixed angle. No staging, no lighting rig — just the product. This is the identity anchor for every output.
A kraft-background hero shot isolates the product cleanly — capturing color, frame shape, lens details, and finish accurately before generation.
Scene, model, lighting, atmosphere, and composition are specified in a JSON prompt schema. The AI generates. The prompt controls what it can and cannot change.
Every image passes a fidelity check — product details must match the reference. Approved images go directly into the content bank for ads, social, and web.
Raw input
Kraft ref
AI output
AI output
Raw input
Kraft ref
AI output
AI output
Raw input
Kraft ref
AI output
AI output
Raw input
Kraft ref
AI output
AI output
Scene-driven lifestyle shots placing the product in context — surf breaks, hiking trails, urban walls, skate decks. Each scene is written as a brief specifying the environment, time of day, lighting quality, and subject position.
These are the formats that perform in paid social: scroll-stopping, real-feeling, product-visible.
Surf / Outdoor
Sport / Tennis
Fishing / Outdoor
Urban / Street
Skate / Urban
Urban / Graffiti
Editorial / Outdoor
Retro / Lifestyle
Event / Lifestyle
Hiking / Nature
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ImageOn-model editorial shots — the AI model is generated to match the scene, not pasted in. Studio lighting, warm ambient, golden hour, and soft diffused treatments are all prompt-controlled. Every product variant gets a unique model portrait.
These work as hero images, PDP shots, and brand campaign anchors across website and paid channels.
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Dark / Editorial
Studio / Portrait
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Lifestyle / Portrait
Studio / Portrait
Outdoor / Portrait
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Editorial
Natural Light
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Studio / Glossy
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Warm / Portrait
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ImageMulti-product collection shots, bold statement formats, and feature callouts for campaign and social use. These are the brand-layer assets — they establish visual identity across a full product line rather than focusing on a single SKU.
Collection shots maintain consistent lighting and tone across 3–5 products in a single frame. Bold and callout formats are designed for paid social and website hero use.
Bold / Hero
Collection
Bold Statement
Collection / Hero
Collection
Bold Statement
Collection
Collection
Bold Statement
Collection
Feature Callout
Collection
Collection v2
Collection
Brand Collection
Collection
Collection v2
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Brand v3
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ImageUGC-style images are designed to feel like real customer photos — someone wearing or holding the product in a natural setting. Casual framing, authentic environments, no studio polish. These formats perform strongly as social proof in ads and organic feed posts.
Each shot is controlled for product visibility — the frames must be clearly readable at small sizes — while the surrounding scene feels unscripted.
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Selfie
Selfie
Wearing / Street
Wearing
Selfie
Wearing
Wearing
Selfie
Wearing
Wearing / Summer
Holding
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Wearing / Outdoor
Holding
Selfie
Wearing / Street
Wearing
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ImageProduct-only images for website PDPs, ads, and e-commerce. Flatlay compositions, surface placements, and clean hero shots — all generated from the kraft reference with lighting and background specified in the prompt.
Formats include kraft-background hero, lifestyle surface, styled flatlay, and product-in-context placements.
Kraft Hero
Flatlay
Product / Surface
Flatlay
Kraft Hero
Product / Dark
Flatlay / Minimal
Flatlay / Dark
Surface / Hero
Product in Action
Styled / Surface
Flatlay / Editorial
Product Hero
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ImageWhen the brief calls for something beyond lifestyle — underwater scenes, maximalist graphic treatments, surreal composites. These are campaign hero pieces that lead with mood and story rather than product clarity.
Same pipeline, different prompt parameters: atmosphere and concept take priority while the product remains identifiable.
Conceptual
Underwater / Brand
Underwater / Alt
Graphic / Sticker Pack
Maximalist